As the U.S. heads into a new year of new goals, new challenges, and new opportunities, it’s a great time for professional property managers to make sure they are doing all they can to put their best foot forward in 2019. Here is a short list of easy things a property manager can do to lay a solid foundation for the work that’s ahead in 2019.
- Overhaul Your Marketing Content
One word: Templates. They make things easier and get the job done. They can get stale however. Property managers can take this opportunity to overhaul the listing descriptions they’ve been using. Their amenities and location should always stand out among the rest.
- Only Sign the Best Renters
Experience property managers such as Martin Feinberg are always concerned with signing the best tenants. That commitment should be renewed in 2019. The best way to do this is to have strict tenant screening criteria and apply it to each and every prospective renter, regardless of who they are. It’s also critical not to let emotions take the lead when a perspective tenant shares a story that tugs at the heart. If it’s difficult to remove the human bias from decision, employing a screening tool can help.
- Keep Renters Happy
Resident retention is an essential part of property management. Some tenants will move on no matter what a property manager does, but many renters want to be long-term residents. They will stay if treated right, are happy, and have what they need in their rental. Property managers need to be responsive, keep renters informed, and maintain the property.
Good property managers can make 2019 a year to remember for their property management business. They can reinvent themselves with modern marketing, fill their properties with the best renters, and ensure they’re keeping the good ones around for as long as possible.
Happy New Year!
